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Breastfeeding rates going down in Kerala: IAP

Breastfeeding Rates Decline in Kerala: IAP Rings Alarm Bells
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Introduction

Kerala, often regarded as a leader in healthcare and social development in India, is witnessing a concerning trend: a decline in breastfeeding rates. The Indian Academy of Pediatrics (IAP) has flagged this issue, citing changes in lifestyle, misinformation, and inadequate support systems as major contributing factors. This trend poses significant risks to maternal and child health, prompting experts to call for immediate interventions.


Breastfeeding: A Lifeline for Infants

Breastfeeding is universally acknowledged as the gold standard for infant nutrition. The World Health Organization (WHO) recommends exclusive breastfeeding for the first six months of a child’s life, followed by continued breastfeeding alongside complementary foods for up to two years or beyond.

Benefits of Breastfeeding:

  1. Nutritional Superiority: Provides essential nutrients and antibodies that bolster a baby’s immunity.
  2. Health Protection: Reduces the risk of infections, allergies, and chronic conditions like obesity and diabetes.
  3. Maternal Health: Lowers the risk of postpartum depression, breast cancer, and ovarian cancer in mothers.

Kerala has traditionally enjoyed high breastfeeding rates due to its well-developed healthcare infrastructure and literacy levels. However, the recent decline raises questions about the socio-cultural and systemic shifts affecting this practice.


Reasons Behind the Decline

  1. Urbanization and Lifestyle Changes

    • Increased urbanization has led to busier lifestyles, with mothers returning to work soon after childbirth.
    • Nuclear families often lack the support systems needed for breastfeeding.
  2. Formula Milk Promotion

    • Aggressive marketing of formula milk creates misconceptions about its equivalence to breast milk.
    • Some mothers perceive formula as a more convenient alternative.
  3. Lack of Support and Education

    • Many mothers lack access to proper guidance on breastfeeding techniques.
    • Cultural stigmas surrounding public breastfeeding discourage mothers from continuing the practice.
  4. Health Misconceptions

    • Myths about insufficient milk production lead to early cessation of breastfeeding.
    • Inadequate postpartum care results in physical and emotional challenges for breastfeeding mothers.

Impact on Maternal and Child Health

The decline in breastfeeding rates can have far-reaching consequences:

  • For Infants: Increased vulnerability to infections, malnutrition, and developmental delays.
  • For Mothers: Higher risks of postpartum complications and long-term health issues.
  • For Society: Greater healthcare costs due to the rise in preventable illnesses among children and mothers.

Kerala’s Healthcare Paradox

Despite being a forerunner in healthcare indicators such as literacy, infant mortality rate, and life expectancy, Kerala's decline in breastfeeding rates highlights a paradox. The state’s achievements in health literacy must be harnessed to address this issue effectively.


IAP’s Recommendations

The Indian Academy of Pediatrics has outlined a multi-pronged strategy to reverse the trend:

  1. Awareness Campaigns

    • Educate mothers, families, and communities about the importance of breastfeeding.
    • Bust myths and counter formula milk propaganda through credible information.
  2. Workplace Support

    • Advocate for extended maternity leave and flexible work hours.
    • Establish breastfeeding rooms in workplaces to support working mothers.
  3. Strengthen Healthcare Systems

    • Train healthcare professionals to provide lactation support.
    • Ensure breastfeeding counseling is a mandatory part of antenatal and postnatal care.
  4. Policy-Level Interventions

    • Enforce regulations on the marketing of formula milk as per the International Code of Marketing of Breast-Milk Substitutes.
    • Provide financial and infrastructural support to initiatives promoting breastfeeding.

Grassroots Solutions

Non-governmental organizations (NGOs) and community groups can play a pivotal role by:

  • Organizing breastfeeding support groups.
  • Conducting workshops for young mothers.
  • Encouraging traditional practices that support lactation, such as postpartum diets and rest.

Encouraging Stories and Success Models

Despite the challenges, several success stories highlight the potential for change:

  • Anganwadi Centers: Some centers in Kerala have started breastfeeding promotion programs with remarkable results.
  • Breastfeeding Cafés: Public spaces in cities like Kochi now offer breastfeeding-friendly zones, breaking cultural taboos.

Conclusion

The decline in breastfeeding rates in Kerala is a wake-up call that demands coordinated action from policymakers, healthcare providers, and society at large. Breastfeeding is not just a personal choice but a public health priority with far-reaching implications.

By fostering awareness, providing support, and addressing systemic barriers, Kerala can reclaim its position as a model state for maternal and child health. As the IAP emphasizes, ensuring every child receives the best start in life begins with empowering mothers to breastfeed without fear, stigma, or obstacles.

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